The story behind the story
Everyone’s talking about telling their story. In fact, we all seem busier talking about it than telling it.Interestingly, big data is the other buzzword. And the two complement each other quite nicely....
View ArticleWhat do we really mean by digital?
It seems that ‘digital’ is used to explain so many things that the word is almost meaningless. We’ve googled it, we’ve asked the question, we’ve discussed and at times hotly debated it. What is clear...
View ArticleCurrent and future ecommerce trends – A day at Ecommerce Expo 2012
The noise, the heat, the signage, the sales chats; everything compels me to run away. It didn’t start well when we spied virtually naked blue painted promo girls – we wondered if we hadn’t walked in a...
View ArticleDigital: art or aesthetic
Helvetica and Latitude water projection. Two things I can’t get out of mind after the Future series Digital aesthetic talk with Ben James from Jotta, on Monday night. The first one shows how...
View ArticleHow we made the most of the party season and other essential reflections on a...
Yes, Christmas parties can bring their share of inspiration (beyond hangovers). Last blog of the year, but not the least as the party, sorry the events season of 2012 ended with the enlightening Le...
View ArticleWood, tech and design
This week your devoted SwiShers, AKA Sarah and me, are spending the week at Futur en Seine in Paris. The festival showcases creative technologies as much as creative thinking. The venue is as inspiring...
View ArticleThe good work
William Morris advocated that arts and crafts should be applied to designing useful objects. This is what became known as “the good work”. Later, Xavier Pauchard’s Tolix chairs and Charlotte Perriand’s...
View ArticleTop tips to tweet away
Here’s a short(ish) guide to tweeting. Just a little something to get you started on Twitter, make the most of it and avoid common mistakes (the ones we’ve all made basically). Here it goes. Just text...
View ArticleEek to Social media crisis? 6 principles to help you be more prepared
Social media crisis is a topic that many businesses and brands continue to discuss and be fearful of. When crisis hits it can be overwhelming. Ignoring the channels is never the answer… it simply gives...
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